Soda addicts rejoice: your favorite soft drinks can be made at your very own kitchen in just three seconds. With the Sodastream device, tap water can be easily carbonated and flavored without much fuss.

Trying to find its voice in the vodka market, Stolichnaya is unveiling a campaign from Ogilvy & Mather that poses the question, "Would you have a drink with you?"

Over the years, as non-TV categories have proliferated at award shows and new-media campaigns have gotten more complicated and difficult to explain, the case-study film has become an absolute requirement for these entries. Cannes has added Titanium, Cyber and Outdoor categories, among others, in the last decade, and certainly the quality of the entry film, rather than the work itself, helps to set winners apart from losers.

As artists, we tend to be motivated by creativity and inspiration. That's great, but it's important to remember the value in taking a strategic, analytical approach to business, so that you can maximize your potential to get clients, save time and money, and find success in your chosen market.

Update of work of the Brand studio: Naked founded in 2002 by Radim Malinic. This illustrator and creative conceals a true talent in photomontage. To discover on its portfolio and through some examples in the continuation.

What do United Airlines and Starbucks coffee have in common? Take one of United's U.S. flights, and you'll find out. On every domestic flight you're served Starbucks coffee. In fact, the deal between the two companies requires flight attendants to say "Starbucks Coffee" when offering in-flight beverages.

Those in the know will already have seen the OGC rebrand debacle. After splashing out a cool £14,000 on a fresh identity the suave government department have ended up with some serious egg on their face. The logo, when spun 180 degrees, reveals a comically explicit image of a man indulgeing in a five knuckle shuffle. In light of the embarrassing revelations an OGC spokesman said:

Using the word Solution in a brand name has long been a pet hate of mine, annoying me to the point that in the past I used to post up the Private Eye’s weekly absurd solutions list on Breadline in an attempt to highlight the vulgar practice. Sadly it continues so I’ve felt the need to reiterate why using the term is as disgracefull as OAP tipping and global warming. 

Brand agency SomeOne have recently created a new logo and visual idenitiy for highstreet retailer New Look. According to their spokesperson the new identity will give “a mature direction to the brand positioning”. Not a bad move, as what they have currently is pretty young and feminine in a crowded teen market. What is surprising though is the timing.

With the world economy going down the pan faster than a fat man that down to fast, banks have been closing and reporting loses left right and centre. Bank brands that once seemed so strong now appear frail and weak, with the biggest falling hardest.