Agency: BETC Euro RSCG, Paris

Over the years, as non-TV categories have proliferated at award shows and new-media campaigns have gotten more complicated and difficult to explain, the case-study film has become an absolute requirement for these entries. Cannes has added Titanium, Cyber and Outdoor categories, among others, in the last decade, and certainly the quality of the entry film, rather than the work itself, helps to set winners apart from losers.

Some creative ads. Agency: Fred & Farid, Paris

Some creative ads. Agency: MacLaren McCann, Toronto

We're seen animals playing soccer in ads before. Usually the results are silly and/or stupid. But this ad from M&C Saatchi for Australian telecom Optus is a whole different species.

BOOK #THREE by Brand Nu is the highly anticipated eclectic collection of commercial and experimental work of Radim Malinic. Book #THREE is a visual tour of the use of creative re-touching, vector illustration and art direction to inspire and transform everything from leading world brands to inanimate objects.

I'm Adi Dizdarević (dyya), 26 years old visual artist from Bihać, Bosnia and Herzegovina. My interests are print, illustration, interactive and motion design.

While some might find them somewhat perverse yet creatively brilliant, others might cringe and be disgusted or disapproving of their content or style. Everyone has a right to an opinion.

As the economy develops, our world has been thick with commercials and advertisements. However, not all the advertisements have worked as well as what the advertisers thought. After all, no one wants to read a boring paragraph or a long list about the promoted product. It’s the creativity in the ads that can capture the attention of an audience.

Being able to select the right colors is key in designing an effective and intriguing design, whether for the web or for print. If you’re able to achieve a good balance within your design, then it’ll communicate a stronger message much more easily to the users or readers because certain colors “activate” certain types of emotions.