Agency: BETC Euro RSCG, Paris

Over the years, as non-TV categories have proliferated at award shows and new-media campaigns have gotten more complicated and difficult to explain, the case-study film has become an absolute requirement for these entries. Cannes has added Titanium, Cyber and Outdoor categories, among others, in the last decade, and certainly the quality of the entry film, rather than the work itself, helps to set winners apart from losers. This could be a problem. Or perhaps these videos have become such an art form on their own that they deserve their own Lion. Call it the Ambient, for best explanation of a multiphase, multifaceted non-TV advertising campaign in less than three minutes.

Indeed, many of the videos contain all the same images, phrases and clichés: “Overnight, the blogs went wild!” the announcer says, for example, as clips of blogger quotations appear on screen.
One entry that’s been cleaning up on the award circuit, and is also poised to do well at Cannes, is Nike’s Chalkbot for Lance Armstrong’s Livestrong organization. On its own, the work, from Wieden +Kennedy, deserves all the kudos. It takes a historical and cultural fact—that local race watchers often chalk messages along the bicycle path of the Tour de France—and runs with it.
In Nike’s version, the messages are written by a chalkbot—a Zamboni-like pneumatic robot. Through 48 very funny looking nozzles, it prints words of “courage, hope, and action” that individuals from all over the world have sent in. It’s an inspired idea, beautifully executed.
But Wieden’s entry video sets new standards for use of great music and documentary filming. First of all, it’s unusually generous. The interviews feature not the agency folk but the telegenic geeks who actually built the machine, from a tiny Pittsburgh start up called Deep Local. Their descriptions are at the same time matter of fact and poetic. “It’s not just a throwaway text. It’s somewhere and it’s comforting,” David Evans, the CTO of Deep Local, says of the messages, as we see a little toddler boy walk over the chalk bearing the phrase “For my mother.”
In the end, more than 100,000 people submitted messages. And apparently, the Internet did light up, and the blogs went wild.

Some creative ads.
Agency: Fred & Farid, Paris

Some creative ads.
Agency: MacLaren McCann, Toronto

We’re seen animals playing soccer in ads before. Usually the results are silly and/or stupid. But this ad from M&C Saatchi for Australian telecom Optus is a whole different species. It’s overblown and über-dramatic in the best possible way, promoting the client’s soccer sponsorship by pitting the country’s star footballers against a skillful and determined team of elephants, rhinos, cheetahs, ostriches and such. Clearly, special effects were used—real rhinos are notoriously clumsy ball handlers. The ad deftly mixes lightness and intensity, conveying the power and thunderous glory of the sport while still seeming breezy and fun. The animal team plays as dirty as the Italians—but what ref would dare slap a red card on the croc’s scaly hide? Check out the making-of video after the jump. Via The Inspiration Room.

The book also contains several self-initiated experiments, unpublished elsewhere, which show the passion and excitement that Brand Nu applies to seeking new techniques to add to his ever expanding creative arsenal.

Printed in England by Taylor Bloxham on GF Smith 330gsm Plike paper, Gold foiled  – inner pages 175gsm silk mixed sources. Printed in HD2.4 quality

Hand numbered and signed . 64 colour pages

More info: http://brandnu.co.uk/home/three.php

Direct download:
http://www.dyya.tv/qub/

Here are 80 controversial advertisements that challenge the boundaries of what is socially and morally acceptable with the use of dark humour and shock tactics. These print advertisements often use gore, vulgarity, sex, violence, and sometimes religion to promote their products or bring across the organisations’ message. These adverts either challenge social, political or moral propriety. That is why some of these advertisements are banned in certain countries. Although the use of such adverts can be effective, it is not for the faint of heart or small of mind. Not everyone can appreciate the beauty in such clever and deliberate ugliness.

Just liquid hand wash: Cockroaches

Ariel: Pervert

Amnesty International: Archery

AMAM – Association of Women Against Genital Mutilation: Plastic doll

Alka-Seltzer: New Year

Alac: Kitchen

Ace: Tarantula

A Bela Sintra: Foot

WWF: Blood

Amnesty International: Red Little Tender

Vergessen ist ansteckend: Tub

TMF: Army

Queer Travel.de

Superette: Elevator

AIDS Awareness Campaign: Gay

Stella Coffee Pot: Spider

SPID Advertising

Solid Paint: Cross

Skins: Defy Genetics

Shared Responsibility: Kidnapping

Semorin: Mustard

Save the Children: Child Labour

Sanctuary, Save the tiger: Binocular

RSPCA: Woman

Pedestrian Council of Australia: Family

Popeye Detergent Hipoalergenic: Hell raiser

Pastorini Toy Store

Oust: Everything has consequences

Nycomed: Agony

Cerveira Art Biennial: Botticelli

Pet flea & tick spot on: Haircut

MTV: Shot, Girl

Multiple Sclerosis Australia: Use By Dates

Masterlock: Hippes

Lung cancer awareness: One

Love Life Stop Aids: Space

Glassing Sunglasses: Kiss my glass

Ariel Plus: Ketchup

RSF: Ink

IndyAct: Bobcat

Workplace Safety Insurance Board: Sign

Colombian Association of Arterial Hypertension: Home

Humans for Animals: Seal

Gringo’s Tequila: El Matador Peligroso

Fur Free: Angry Fox

Findus Fraich’Frites

Foundation Abbé Pierre: The Lifeguard

Filigranes Bookstore: Las Vegas

Procter & Gamble / Febreze: Fly

Fashion Outlet Zurich: Cow

Family Network Foundation: Dad

Ramorama: Expose Yourself

Emirates Arthritis Foundation: Painful

Government of the State of Santa Catarina: Hamburger

Mettiamocilatesta.it

13th Street

Concordia Children’s Services: Piglets

E.N.P.A: Spray

Colin glass cleaner: Spider

NoButts.org Anti-Cigarette Butt Pollution Campaign: Catfish

Coalition to Stop the Use of Child Soldiers: England

Child Health Foundation: The Scream

Casa Do Menor: Hands

Casa & Perfume air freshener: Fish

Caribu Bitter: Poison

Caribu Bitter: Canari

Canex: Spaniel

Eagle Print Awards 2009: Cactus

NSW Health

Aware Helpline: Verbal abuse

Ashtraymouth: Roach girl

Vancouver Aquarium

YouthSPK

One Life Shower

Domestic Violence: Piece of meat

The Roy Castle Lung Cancer Foundation

Good Parent

Domestic Violence: Living Room

Descriminatie.nl

Karabine

Here’s a collection of stunning and creative advertisements found at the Creative Ad Awards – a new ads collecting website that features the most creative ads from the world.

Awaken The Employee Of The Month That Lives Inside You

A Brown So Natural – Brown Hair

Game Boy Micro – Bug

Air Suction Range Hood

Designer Ice Cream

Electric Torch Bait

Harley Davidson – Eric Black

If You Don’t Help Feed Them,Who Will?

The Softness of Surf

Feel When Playing Rugby

Careful What You Think

Fly Manta Arrived to More Places In Ecuador

4Motoin. Get to The Jobs Others Can’t

Help Yourself

Don’t Let Your Hero Down

Baron Davis

Blend In

We Put Anything On Paper

Tu Comida Se Va A Poner Mas Buena

Dog Training Lessons

Pour Into Cup

Lst Lhr Stromanbieter Auch Zu Gierig

The Best Selling Spices in The World. McCormick, Spread The Good Stuff

Read A Book On The Bus And Be Miles Away

Unfortunately The Beach Doesn’t Clean Itself

Mr Muscle

It’s Time For A Touch of Spring Cleaning

Do You Know How Much You Really Spend On Cigarettes?

Makes Stains Look Harmless

If You Have Known A Place With VS You Have Known It Deeply

The Blackberry Pearl Is Now Faster Than Ever

Viking Lawn Mowers. Nothing Cuts Grass Better.

Milano Ashtanga Yoga

Yo Sushi

Color Combination Tools

Below we’ve compiled a list containing 20 Color Combination Tools for Designers. You can use this list to chose the tool that better fits your needs or that you’re most comfortable using.

Have we missed any? Let us know below!

Kuler

The web-hosted application for generating color themes that can inspire any project. No matter what you’re creating, with Kuler you can experiment quickly with color variations and browse thousands of themes from the Kuler community.

Color Scheme Designer

Color Scheme Designer has been around for some time and was recently re-written and designed. It currently has great color space conversions, a preview pane, enhanced scheme creation, and a permanent URL of the schemes you create. It’s almost as if it were a hosting site for color schemes.

Contrast-A: Find Accessible Color Combinations

This application allows you to experiment with various color combinations, review your colors accessibility, and create color palettes.

Infohound Color Schemer

Infohound Color Schemer helps you find and test color schemes for whatever the reason may be. Features included allow you to configure the saturation and brightness, set the value for hue, and have your colors automatically matched for you.

Check My Color

This tool lets you check the foreground and background of color combinations and gives you the option to determine whether the color variation is suitable for individuals with vision impairments.

Toucan Color Palettes

Toucan allows you to choose up to 20 colors per palette using color association rules or an uploaded image, collaborate with other users, and import images from Flickr, Picasa, and Facebook.

Hex Color Scheme Generator

The Hex Color Scheme Generator is a great tool to use if you want to create a beautiful and logical color scheme. It acts as an “advisor” for colors. You simply tell it which colors you’d like to use, and the app will generate the best results that match.

Pictaculous

Pictaculous lets you upload your image and analyze its colors. This is ideal for the designer who creates several graphics at a time and would like to distinguish the looks without having to manually choose the best combining colors every time.

Color Combinations and Color Schemes

This website gives you the option to generate limitless color combinations and schemes. If you already know at least one of the colors you plan on using, this site will take care of the rest. This is good for testing out colors in your code when you’re not sure what they are. I personally use this app on a regular basis.

Daily Colorscheme

Daily Color Scheme serves its users a new color scheme every single day of the year. This can help you discover new color combinations that you hadn’t thought of before, also a great source for color inspiration.

Color Palette Software

This is an advanced color palette tool that lets you create beautiful color schemes and custom themes. To begin working with colors you’ll have a scratch pad at your disposal. Before you begin using this app, make sure you try the scratch pad, it’s a feature that allows you to store all of the colors you’re working with for later use. You’ll also have a photo tool to extract colors, and an advanced color picker as well as a color theory wheel to give you the right type of inspiration.

ColorExplorer

ColorExplorer takes working with digital colors to the next level. You can get right down to work with a colorful toolbox that lets you quickly and easily create, manage, and explore several color palettes.

Kolur

Kolur is a simple yet, effective color application that lets you browse color palettes. The color combinations and schemes displayed within their gallery go further than the standard 3 color “rule”, it’s unique and leaves you open with several possibilities per combination.

Color Hunter

Color Hunter allows you to upload your images and view the different colors that it contains. You can also browse through their current color schemes.

Gray Bit

GrayBit is an online testing tool created to convert an entire web-page into the grey-scale so that you’re able to visually recognize certain contrasts between different elements in your layout.

ColorZilla

ColorZilla was designed for Firefox, it gives you an advanced eyedropper, a helpful color picker, a useful palette viewer and other tools all within the reach of your browser.

ColourMod

ColourMod was originally released as a web-based DHTML Dynamic Colour Picker. With the advancement and popularity of the Mac interface, ColourMod can now be found in your Dock once you’ve downloaded it. You’ll be able to examine colors on your desktop, websites, graphics, applications, and more!

Color Grab

ColourGrab lets you type in the URL of any image online and this application will tell which are the most useful and best used colors for that specific image. You can link to your project images that are hosted online and veiw which are the best and most used colors within the images.

ColorMunki

ColorMunki is an all-in-one color app that gives you complete color control of your color creation tools. You’re able to find, choose, and compare several different colors.

Color Wheel Color Calculator

The Sessions educational Color Calculator is an interactive color wheel that allows any designer to select RGB, or CMYK colors for the creation of useful colors schemes. Sessions also claims to have the fastest color tool on the web. Test it out and lets us know what you liked and disliked about this app and any of the others as well!