Aug 6, 2009
FIAT Campaign
Categories: Advertising, Creative, Inspiration
Contributed By: Rusmir Arnautović
LikeVery favorite for this formidable countryside of the agency Marcel Paris intended for mark FIAT. It puts in scene various animals in the vehicle and is articulated around the weak impact of this car on the environment, thanks to a reduction of the CO2 emission.
June 15th, 2010 at 11:35 am
These are grim… completely grim. When I think of city cars, I do not want to think of various animals being injured and crushed in a car crash. I know it’s trying to say the opposite but that’s definitely not how it’s made me react. It’s certainly effective if you want to draw attention to the impact we’re having on the environment but not for advertising the 500.