Volkswagen is promoting the 2012 Volkswagen Beetle with “High Fives”, a television commercial in which a San Francisco driver is greeted by pedestrians, drivers, road workers, parking attendant, cyclists, motorcyclists and a dog, with high fives and knuckles. The spot provides connections with a wide range of people groups, but contrary to earlier advertising campaigns, it’s a man behind the wheel, in a black VW.

Credits

The High Fives ad was developed at Deutsch LA by creative directors Matt Ian and Michael Kadin, art director Pilar Santos, copywriters Richard Thamabesi and Scott Hanson, producer Dave Stephenson, associate creative director/art director Mark Peters. Filming was shot by director Chris Palmer via Gorgeous, with director of photography Emmanuel Lubezki, producer Francine Weiner. Post production was done at Rock Paper Scissors. Editor was Ted Guard at The Quarry. Music is “The Clapping Song” by Shirley Ellis.