Weetabix Chocolate Spoonsize cereal is being promoted in the UK with “Dancer”, an advertising campaign featuring UK Streetdance phenomenon Arizona Snow and her teddy bear backups. Snow pops, locks and tutts her way through a high energy street dance routine in her bedroom, all to “A New World” by Mord Fustang. It’s all part of the Fuel for Fun campaign.

Credits

The Dancer campaign was developed at BBH London by creatives Dominic Goldman and David Kolbusz, agency producer Chris Watling, team manager Luke Algar and planner Nina Rahmatallah. Media was handled at Walker Media by media planner Charlotte Mulvaney.

Filming was shot by director Daniels via Prettybird, London, with producer Ben Sullivan and director of photography Chris Sabogal. Post Production was done at Absolute Post, London by Cale Pugh. Editor was Sam Jones at Cut + Run. Sound was designed by Jack Sedgwick at Wave Studios. Music was produced at Tonic Music.